4 Tips To Get Your Facebook Video Shared

Facebook Video Share

4 Tips To Get Your Facebook Video Shared

In Facebook, the engagement rate is the percentage of people who saw a post that reacted to, shared, clicked, or commented on it.

Sharing occurs when a user shares a Facebook post with his or her Facebook friends on their own timeline, on a friend’s timeline, in a group, or in a private message.

Sharing is the most important and highly valued form of engagement on Facebook because it suggests the deepest connection a user feels with a brand.

Benefits of Shared Content

  • More engaged users
  • More brand exposure & recognition
  • Reach targeted audiences
  • Increase your web traffic

With over 1.5 billion Facebook users worldwide, content is constantly flooding news feeds and getting your post to be the one shared among users can be a challenge.

Tips for Increased Sharing of Your Facebook Videos

  • Post timely and relevant content – Post content that your audience can easily connect with and find interest in.
  • Include a call to action – A call to action persuades the viewer to like, share, or comment on your content, without a call to action your video will receive a significantly less amount of engagement.
  • Use other channels to increase exposure – Promoting your video through email and other social channels will increase exposure.
  • Use hashtags – Posts with hashtags see 60% more interactions.

 

Shared Content and Impressions

In Facebook, an impression represents each instance of a post appearing in someone’s news feed for the first time. Posts receive impressions when you first send them to a fan’s news feed, as well as if fans share them, meaning sharing content increases the number of impressions a page receives.

Encouraging Sharing with Video Checkout

Video Checkout allows a customer to make a purchase or donation directly on the Facebook news feed. Because the user is never redirected to a third-party page, the user experience is improved significantly and sharing the experience is much easier.

Once a customer shares your video, the product overlay stays with the video so you don’t have to worry about the video player breaking to a separate product page.

By staying in the Facebook news feed, your brand will see higher engagement and higher conversion rates.

No Comments

Sorry, the comment form is closed at this time.