24 Feb Advice From Hubspot on NonProfit Keyword Strategy
When clients watch a nonprofit organization’s video, they are looking for an emotional appeal to help connect with the brand. If you have the right message communicated to your audience, chances are your return on investment will be high.
But what happens if your website has little traffic? – If no one can find your website, your awesome video won’t get any views and your organization will lack the donations it needs to survive.
With a carefully planned out search engine optimization (SEO) strategy, you will get more people looking at your website leading to additional views of your video and other online content. SEO is crucial for web traffic and brand recognition and without it your website will lack visibility.
If you are wondering how you can create an SEO strategy for your nonprofit organization, Hubspot’s recent article, 6 Ways That Nonprofits Can Improve Their Keyword Research, provides very helpful tips on exactly that.
Brainstorm a Topic List – You should have a thorough list of topics that are important to your organization. This list can be organized into a list of keywords than you can research.
Organize Your Brainstorm – The list of keywords will be grouped by causes, communities, and personas, which will form those ideas into a cohesive list of keywords.
Research Related – Research similar angles and directions related to your SEO keywords lists.
Mix Long-Tail and Head Terms – After a year of managing long-tail data success, you can identify head terms that are more competitive to rank for search engines.
See Where Your Competitors Fall – To understand how Google ranks key players in your industry, conduct keyword research audits of their blogs and websites.
Cut Down Your List to Start – Start with a few keywords and replicate what works.
With these suggestions in mind, you will be able to optimize your nonprofit organization’s keyword strategy and you won’t be disappointed in the results.