An effective content marketing strategy is important for a brand’s overall online image and reputation. With valuable content, a brand can become a helpful source of information for individuals looking to find answers to questions they may have related to the brand’s industry. If your marketing...
Vidyard’s recent article about today’s interactive content provides readers with helpful information on how content recently evolved from traditional to interactive. To understand where interactive content came from, you have to understand where content marketing came from. A few years ago, marketers began shifting strategies by...
One of the things we’ve discussed in regards to making the most of your Video Checkout campaigns is the power of A/B testing various video content. This is ideal in determining what’s working for you and what needs to be tweaked a bit. When we hear...
Social commerce is a form of eCommerce which uses social networks to assist in the buying and selling of products and services. The term describes a new online retail model that incorporates established social networks and/or peer-to-peer communication to drive sales. The Evolution of the World...
In the last five years, video has swiftly taken over Facebook as the preferred type of content being viewed. This has turned the social network into a video hub with billions of views every day. There were over 9.1 million videos uploaded directly to Facebook in...
Writing a social media fundraising strategy is essential for being successful on social media. A nonprofit should define its goals and create a simple and flexible social media plan to help its communications and fundraising staff. Nonprofit Tech for Good recently came up with a four-step...
In Facebook, the engagement rate is the percentage of people who saw a post that reacted to, shared, clicked, or commented on it. Sharing occurs when a user shares a Facebook post with his or her Facebook friends on their own timeline, on a friend’s timeline,...
Online video is an extremely effective marketing tool that accounts for 57% of all consumer internet traffic. Captivating your audience with effective video content is necessary, and with the right tips, you can effectively engage your audience - increasing sales for your website and social...
A recent article in Forbes explained how Facebook recently launched Facebook for Nonprofits, a new website helping charities raise money and support on Facebook. The website covers anything from engaging supporters with video, to using Facebook during events, and targeting micro-communities. There are specific tools such...
Facebook is a great tool for any brand looking to connect and engage with customers online. With the possibility of interactive Facebook video, we can expect quite some growth with this tool in 2016. Today, people are posting 75% more videos to Facebook. In the...
