If you want your business to perform in the Facebook News Feed, you need to understand Facebook Reach and how to adjust your practices to make sure your content is being viewed. Now is the time to focus on quality content that is interesting and meaningful...
One of the things we’ve discussed in regards to making the most of your Video Checkout campaigns is the power of A/B testing various video content. This is ideal in determining what’s working for you and what needs to be tweaked a bit. When we hear...
Social commerce is a form of eCommerce which uses social networks to assist in the buying and selling of products and services. The term describes a new online retail model that incorporates established social networks and/or peer-to-peer communication to drive sales. The Evolution of the World...
In the last five years, video has swiftly taken over Facebook as the preferred type of content being viewed. This has turned the social network into a video hub with billions of views every day. There were over 9.1 million videos uploaded directly to Facebook in...
Facebook is a great tool for any brand looking to connect and engage with customers online. With the possibility of interactive Facebook video, we can expect quite some growth with this tool in 2016. Today, people are posting 75% more videos to Facebook. In the...
Since the 1990's, the internet has revolutionized commerce and culture. This is contributed to the rise of instant communication, social networking, and online shopping sites. In 1995, there were only 16 million internet users and the average American spent 30 minutes online. In 2014, the...
Venture Magazine recently published an article about social commerce and the growing trend of using social media platforms to buy and sell products and services. Although social commerce is not new, the increased mobile use of social media channels and the use of mobile payment technologies...
The fact that it’s simple for you to start selling on Facebook or another favorite social media platform is extremely exciting! By selecting one of the “plug and play” solutions like Shopify’s Buy Button or Twitter’s Buy Button experience can make you feel set up...
