20 Jan Keys to Selling on Social Media
The fact that it’s simple for you to start selling on Facebook or another favorite social media platform is extremely exciting! By selecting one of the “plug and play” solutions like Shopify’s Buy Button or Twitter’s Buy Button experience can make you feel set up for success.
But the reality is – no two businesses are the same so you have some factors you’ll want to consider. It’s important to know the channel’s emerging best practices for conducting transactions using social.
Keep Them in Social – Keeping the transaction in the news feed or stream (called “in-stream”) will increase the likelihood of the shopper completing the sale. Data tells us shopper interest can dissipate if there are too many clicks or they are taken to an unfamiliar site to learn more and buy.
Encourage Sharing – We can’t recommend this enough. Take a cue from the viral videos that occurred with the ALS Ice Bucket Challenge. What occurred? Encouragement to participate and share was at the core of the success. Products sell more quickly when more people see them, which is why you need to make sure each sale is seen by friends and followers of your purchaser. And luckily for you, Facebook and Video Checkout have you covered. When anyone interacts with your video content (likes, shares, comments), engagement goes up, putting your video in front of more individuals.
Keep Administration Low – You need to be in charge of your costs and accounts. While your sales partner might try and impose their preferences on your business, you can always pass.
Pay your Fair Share, But Not More – Providing a piece of the pie to your sales partner is part of the cost of doing business. But what is the appropriate amount? Do some research and compare. Be sure to understand all the fees and how they impact your revenue as you grow.
Make Security a Priority – As we’ve seen with Target, Home Depot and countless other security breeches over the years, big brands don’t always equal consumer privacy and protection. Consider how safe it is for your customer to use and save their credit during their checkout. If you have concerns, they will too.
Provide Crystal Clear Billing – Transaction transparency is critical for online shoppers. So the first thing to do is make sure they will see your name on their billing statement. Seeing a processor’s name for example, can create confusion and they may even flag it as a fraudulent charge. Now that’s not the kind of impression any retailer wants to make.
As with adopting any new sales channel, the focus should be on pursuing new revenue while providing customers the enjoyable shopping experience that will drive future, regular transactions.