11 Apr Why You Need Video on Your Website
If you are looking to boost the content on your website and you haven’t already integrated compelling and creative videos to showcase your brand and products, now is the perfect time to start. Video has the power to captivate an audience and it helps brands maintain customer relationships longer than traditional content.
Content Marketing vs Traditional Marketing
Traditional and content marketing both have the intent to increase sales and leads. The primary difference between the two is based on the materials provided to consumers.
Content marketing means a brand is sharing free, valuable content to attract and convert potential customers and customers into repeat buyers. This content is related to your industry and what you are selling and it is meant to entertain, educate, and draw in an audience close enough that they trust you.
Traditional marketing and advertising provides materials meant to promote a brand with the intent to sell, whereas content marketing attracts audiences to eventually make a conversion in the form of a sale.
One form of content that is used by a majority of marketers is video. Whether a video promotes a service, educates a group, or entertains an audience, it is an extremely valuable tool for your business.
Benefits of Video
Video increases sales – 73% of customers are more likely to make a purchase after watching a video. Think about it – when the customer can watch a product being explained and demonstrated, he or she gets an all-around better idea of what they are about to purchase.
Video humanizes a brand – When a site visitor can observe a video testimonial, a deeper connection is made with your organization. The ability to see individuals within a business actually speaking and displaying emotions makes a much larger impact compared to simply reading content on a web page.
Video engages customers – People on the internet today can be lazy and impatient to the point that they no longer want to read pages of content. Video is preferred by consumers because of the small amount of effort watching a video requires. By implementing video, you can increase customer retention by up to 80%.
Video increases conversions – Using video on landing pages can increase conversions by 80% and click-through rates by 65%. Videos on website homepages increase conversions by 20%. If you want to increase your conversions even more, there are other tools, such as interactive video platforms that are known to significantly increase conversions. Our very own tool, Video Checkout, has helped clients increase conversions on social media and landing pages by up to 500%.
Video increases consumer trust– 71% of consumers have a positive image of a company after watching a video. If the customer can watch a product demonstration and understand that it is a reliable service, they will consider your brand as a trustworthy source.
Video boosts your site’s SEO – 70% of the top 100 search listings on Google are video results. On the web, there are less search results for video because there is still more traditional content than video content, so video search results rank higher.
Using video enhances your website and gives your business a personal face. There is clear evidence to suggest that video improves websites and increases the number of visitors and conversion rates your site receives. Video is a powerful business marketing tool and if you haven’t already, you should begin implementing a strategy to execute creative, compelling videos on your site.