01 Feb Text To Donate Lacks What You Need
Let’s just start with this simple statement: Text to donate campaigns have worked. And they’ve worked well. We’ve seen some pretty large organizations use this technology such as American Red Cross. They’re also easy to use and a great way to tap into a younger demographic. However, there are some downsides to using this technology.
The process is simple: A donor sends a text with the keyword that sets aside a specific amount of money, such as $5 or $10, for a charity organization. Next they get a reply confirming their donation.
But here’s where things get tricky, and to be frank, upsetting and shocking for everyone involved.
Carriers are known to take a cut or charge a fee. Carriers can take a pretty significant portion of the donated amount. This can leave the donor and charity feeling cheated.
Charities don’t receive donations until donors pay their cell phone bill. Due to this protocol, it can take up to 4 months for donations to reach the charity’s bank. This is because many service providers won’t release funds until their customer has paid their phone bill. Wow. Can you imagine the affect this could potentially have on donations going to a natural disaster?
It’s true that some wireless providers waived fees and rushed the funds for the American Red Cross during the earthquake in Haiti, but this is just an exception to the rule. It doesn’t occur very often.
The carrier can limit how many times a donor makes a donation. Carriers are known to put a limit to the number of text donations a user can make. That’s a decision that only a donor should be making.
As donors become aware of these issues, your charity needs to be prepared for alternative options to provide your donors.
Social donations on Facebook and Twitter leverage the convenience of mobile giving and appeal to the younger demographic. And the best part? It’s never been easier.