18 Apr Video is More Powerful Than Words
People on the internet love video for a number of reasons. One of them being that video takes much less effort to consume. We have the natural tendency to choose information that is easy to process. Our brains process videos 60,000 times faster than text. Reading requires the full attention of the brain in order to process information whereas video does not require the same type of dedicated attention. For that, video is more powerful than words.
Video on Your Website
Imagine you are visiting a sporting good company’s website for the first time. You open the homepage and there is a static image of a family playing soccer – no movement, no sound.
Now imagine if that page had an endearing video of the family playing soccer together. You are automatically captivated by their real-life experience.
Video has the power to increase customer retention. When you compare the bounce rates of users, text has a bounce rate of 87% compared to video at 59%.
Video on Facebook
It’s pretty obvious that video performs extremely well on Facebook. From April 2015 to November 2015, the average amount of daily video views on Facebook reached 9 billion.
And how do these videos perform?
The average organic reach for Facebook video is 8.7% versus only 3.7% for a photo, and 5.3% for a link.
Video on Twitter
On a platform that is text-driven, video is loved by Twitter users. 82% of users watch video content on Twitter, and 41% of those users also think Twitter is a great place to discover videos. Not only are videos loved, but they also perform.
Native video on Twitter receives 2.5x more replies, 2.8x more retweets, and 1.9x more favorites.
Video on Instagram
Instagram video is a relatively new trend, which only launched three years ago. Users were originally allowed to post 15-30 second videos to their profile. But soon Instagram will allow its users to post videos up to 60 seconds.
Video is a powerful way to share stories and in the last 6 months the amount of people watching video increased by over 40%.
Does this increase in watching indicate there is an increase in engagement with Instagram video? Yes! Instagram videos create 2x more engagement than Instagram photos.
With the release of 60 second videos, we expect to see an even bigger rise in Instagram video content.
59% of senior executives prefer watching online video over reading text.
Video is a great way to spark a conversation in your industry and with over 400 million registered users, LinkedIn is a great place for your videos to seen.
Video is a proven strategy to help you increase engagement and outreach. On social media especially, video has the power to tell your brand’s story and help your audiences make a connection. With its power to make an impact, it’s no wonder the stats show – video content dominates on all platforms.