Facebook is unrivaled in selecting and engaging your ideal audience. Direct conversion from impression to donations however has been limited. VideoDonations solves your conversion problem by integrating donations processing directly into your media content within Facebook. Without the double drop-off from impression to click and from click to donation, the frictionless experience for your audience leads to significantly higher conversion rates. An external Landing Page and an additional Donation Processing System are not required, reducing the time and cost to set-up your campaign or fundraiser. The frictionless user experience of VideoDonations delivers better conversion, lowers your advertising cost and maximizes the amount raised.